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Fan enhancements for U of M Football
City of Memphis and University of Memphis Announce Fan Enhancements for 2019 Football Season
Posted on 08/23/2019
The City of Memphis, through its Division of Parks & Neighborhoods, has partnered with the Liberty Bowl, University of Memphis, and Daktronics to design, manufacture and install new video displays at the Liberty Bowl Memorial Stadium. These upgrades will be installed and operational for the 2019 fall sports season.

Liberty Bowl video board“As a season ticket holder for more than 20 years, I’m very excited about these upgrades,” Mayor Jim Strickland said. “This will truly enhance the fan experience, and I’m ready to see it first-hand this season. Thanks to Councilman Reid Hedgepeth and the rest of our City Council for helping to make it happen.”

The new main south end zone display will measure 48 feet high by 96 feet wide and features a 15 HD pixel layout to bring excellent image clarity and contrast to fans in every seat. The display includes industry-leading environmental protection to keep it operating as expected in any form of weather. The display is capable of variable content zoning allowing it to show one large image or to be divided into multiple zones. These zones can show any combination of live video, instant replays, statistics and game information, graphics and animations.

The project includes a north end zone auxiliary display measuring 10 feet high by 38 feet wide and two ribbon boards located on the Stadium’s west concourse at Café on the 50, each measuring 2.5 feet high by 18 feet wide. These three displays also feature 15HD pixel layouts as each provides the opportunity to supplement content on the main displays. Locker room clocks and delay of game clocks are included in the equipment installation. This new videoboard system complements the audio system upgrade completed last summer.

“As a long-time Tiger fan and as a native Memphian, I am passionate about helping our Memphis Tigers provide a quality game-day experience for our fans,” Allie Prescott, Interim Athletic Director said. “One of my points of emphasis since stepping into this role has been customer service. We are adding a number of features, from shuttles, recycling, and no-bag express entry lines, to the city’s improvements to give our fans a great game day experience.”

In addition to the displays, there are several other improvements. Starting in the parking lots, there are numerous enhancements for fans. New in 2019, the University will be providing the Blue Line shuttles and shuttle stops. Starting three hours pregame, there will be three Tiger Blue Line shuttles that will cycle through nine shuttle stops, dropping Tiger fans off at the gates pregame. The shuttles will stop moving during Tiger Walk and will be trackable on an app for fans to see when the next shuttle arrives. The shuttles are climate-controlled and handicap-accessible. On the edge of Tiger Lane, the University of Memphis is reintroducing the Concert Series for all Saturday home games. Acts in the 2019 slate will be announced at a later date.

On Tiger Lane, tailgaters will notice new bins for recycling. Funded by a grant from the University of Memphis Green Fee Allocation Committee, the University of Memphis will offer recycling in tailgate locations at Liberty Bowl Memorial Stadium during home games in 2019 thanks to a proposal submitted by three UofM students.

The City of Memphis and Liberty Bowl Memorial Stadium are also completing the replacement of the main entrance towers damaged during a storm on the ticket towers on the end of Tiger Lane.

The University and the City of Memphis are also working on a rideshare drop off/pick up location that will also offer a designated scooter parking area. The designated location will be near entry 8 and 9 on East Parkway. The City of Memphis is working with rideshare providers Lyft and Uber on a designated drop off/pick up location.

Liberty Bowl Memorial Stadium will remain a clear bag stadium, but fans entering without a bag to be security checked can now enter through the ‘no bag lines’ at each gate.

Inside the concourse
The Liberty Bowl and the City of Memphis also made concessions upgrades inside the stadium concourse. New at gate three will be a Tex-Mex concession option (Tiger Taco) that includes tacos, churros, Mexican beer and margaritas.
Tiger Express, a “Grab and Go” stand is also new in the concession changes inside the stadium, allowing fans to grab items for purchase from set displays rather than counters with lines. The new stand will feature new beverage and food options that are not carried at any other Stadium concession stands.

Inside the bowl
In the bowl area, section 109 has been renamed section 901 in honor of the Memphis area code and the city’s support of the events in the stadium.

“We’re constantly looking for ways to improve the fan experience, and these enhancements are a big step in that direction,” Thomas Carrier, General Manager, Liberty Bowl Memorial Stadium said. “We can’t thank the Mayor and Memphis City Council enough for their continued support of our facility.”

The Memphis City Council approved funding for the videoboard replacement in April 2019. This is the fourth major Stadium improvement project funded and completed by the City of Memphis in the past four years: installation of premium seats (2016); new sound system (2018); new UofM Tigers locker room (2018); and new video displays (2019).
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